![]() “I felt strongly that marketing managers, in order to make better marketing decisions, needed to analyze markets and competition in systems terms, explicating the forces at work and their various interdependencies.” Have you improved your share of the customer’s mind and heart this year?” “I don’t care what happened to your profits. “Hard sell marketing is a contradiction.” “Good quality is cheap cheap goods are costly.” “Every company should work hard to obsolete its product line…before competitors do.” “Every company needs two marketing departments, one that has mastered the tactics of getting rid of today’s products and the other that has mastered the strategy of imagining tomorrow’s products.” It only helps you to know whether you should be making the product.” “Cost is of no importance in setting the price. ![]() “Competitive advantage is a company’s ability to perform in one or more ways that competitors cannot or will not match.” They should worry more about the cost of not doing it.” “Companies pay too much attention to the cost of doing something. ![]() “Companies need fewer bosses and more self-managers.” “Commodities are simply products waiting for a redefinition.” “Calling a market “mature” is evidence of incompetence.” ![]() “Business, investor, and consumer confidence is shaken and the contraction phase begins.” “All customers are important but some are more important than others.” A great company also offers excellent products and services but also strives to make the world a better place.” “A good company offers excellent products and services. ![]()
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